2011 Dacia Duster
The Dacia Duster project was born out of the easy hypothesis that a real need existed in the world for an affordable, comfy and rugged 4x4, a class which is currently not well served. Aware of this gap, the Renault group decided to develop an all-terrain vehicle aimed initially at emerging markets. The needs of European customers were also taken into account from the project outset.
In emerging markets (Russia, Brazil, etc.), the middle classes aspire to owning a modern car that reflects their social status. At the same time, they want a strong car that is reliable, versatile and capable of standing up to climatic demands and conditions that can be both tough and varied (long distances, difficult terrain, and use in large built-up areas). The current offer is largely dominated by imported SUVs, which are often priced beyond the means of these middle classes.
In Europe, Dacia's success has highlighted the demand for modern, reliable and affordable cars. Although the current range of 4x4s and SUVs is quite extensive, it neglects the call for a functional, affordable all-terrain vehicle, favoring instead SUVs that are expensive and often ill-suited to the needs of off-road driving.
Indisputable 4x4 looks…
At first look, Dacia Duster is clearly a 4x4. Its front end exudes a sense of ruggedness, with its imposing chrome grille and sump guard also pointing to its clear 4x4 credentials. Seen in profile, its high ground clearance, wide wheel arches and body protection are an open invitation to take on even the toughest surfaces.
Today's all-terrain vehicles are often synonymous with bulk, a preconception which Dacia Duster sweeps aside. Being 4.31 meters long and 1.82 meters wide, Dacia Duster is very compact, making it as at home in built-up areas as it is when taken off the beaten track. Although it clearly demonstrates that it belongs to the world of all-terrain motoring, Dacia Duster boasts attractive, yet not ostentatious lines.
In emerging markets (Russia, Brazil, etc.), the middle classes aspire to owning a modern car that reflects their social status. At the same time, they want a strong car that is reliable, versatile and capable of standing up to climatic demands and conditions that can be both tough and varied (long distances, difficult terrain, and use in large built-up areas). The current offer is largely dominated by imported SUVs, which are often priced beyond the means of these middle classes.
In Europe, Dacia's success has highlighted the demand for modern, reliable and affordable cars. Although the current range of 4x4s and SUVs is quite extensive, it neglects the call for a functional, affordable all-terrain vehicle, favoring instead SUVs that are expensive and often ill-suited to the needs of off-road driving.
Indisputable 4x4 looks…
At first look, Dacia Duster is clearly a 4x4. Its front end exudes a sense of ruggedness, with its imposing chrome grille and sump guard also pointing to its clear 4x4 credentials. Seen in profile, its high ground clearance, wide wheel arches and body protection are an open invitation to take on even the toughest surfaces.
Today's all-terrain vehicles are often synonymous with bulk, a preconception which Dacia Duster sweeps aside. Being 4.31 meters long and 1.82 meters wide, Dacia Duster is very compact, making it as at home in built-up areas as it is when taken off the beaten track. Although it clearly demonstrates that it belongs to the world of all-terrain motoring, Dacia Duster boasts attractive, yet not ostentatious lines.
Posts
0 comments:
Post a Comment