Aston Martin Lagonda
The Aston Martin Lagonda Concept celebrates 100 years of car production under the Lagonda brand, a stunning contemporary evolution of this evocative name.
The modern Lagonda marries functionalism with luxury, through organic forms, rich materials and complex surfaces. The car is based on an advanced platform that is tailored to accommodate a broad range of future power trains, including flex fuel, low emission diesel and hybrid systems.
The Aston Martin Lagonda Concept is a four-seat international toured, an avant-garde luxury car that draws inspiration from the brand's illustrious past as well as the visual language of speedboat design, the spacious individualist environment of the upper class cabin and the bespoke feel of contemporary modern furniture. Inside, the four generous seats are divided into two zones, front and rear. The result is a relaxed, rich environment that envelops you in warm, tactile materials.
Marek Reichman, Aston Martin's Director of Design, describes the Aston Martin Lagonda Concept's design language as a fusion of fluid shapes mixed with hard, constructed lines. This organic, emotional approach eschews upright surfaces in favor of broad, flowing bodywork around the spacious passenger cabin.
The clear delineation between cabin, shoulder and flank is strongly reminiscent of the powerful and evocative lines of the 1930s era Lagondas, in particular the V12-engined version of the LG6. Viewed from the front of the concept, the deep, strong grille also evokes the presence and frontage of the cars from the inter-war era. The bold character lines that run along the sculpted flanks to the rear ensure the concept is planted firmly on the road. The large 22" wheels and cut-away bodywork offer exceptional ground clearance, while the concept's V12 engine delivers power through all four wheels.
A modern automotive brand must have strong core values and a broad range of abilities. The modern Lagonda will be the pre-eminent long-distance automobile, a vehicle that combines cosseting luxury with extreme functionality and technological innovation.
The Lagonda name has been an integral part of the Aston Martin story since 1947. The Aston Martin Lagonda Concept illustrates how the brand will once again stand together with Aston Martin as the perfect complement to modern performance. A Lagonda stands for functional elegance, performance, simplicity and comfort.
"Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package," says Dr Ulrich Bez. "An Aston Martin demands to be driven. A Lagonda demands a destination."
The modern Lagonda marries functionalism with luxury, through organic forms, rich materials and complex surfaces. The car is based on an advanced platform that is tailored to accommodate a broad range of future power trains, including flex fuel, low emission diesel and hybrid systems.
The Aston Martin Lagonda Concept is a four-seat international toured, an avant-garde luxury car that draws inspiration from the brand's illustrious past as well as the visual language of speedboat design, the spacious individualist environment of the upper class cabin and the bespoke feel of contemporary modern furniture. Inside, the four generous seats are divided into two zones, front and rear. The result is a relaxed, rich environment that envelops you in warm, tactile materials.
Marek Reichman, Aston Martin's Director of Design, describes the Aston Martin Lagonda Concept's design language as a fusion of fluid shapes mixed with hard, constructed lines. This organic, emotional approach eschews upright surfaces in favor of broad, flowing bodywork around the spacious passenger cabin.
The clear delineation between cabin, shoulder and flank is strongly reminiscent of the powerful and evocative lines of the 1930s era Lagondas, in particular the V12-engined version of the LG6. Viewed from the front of the concept, the deep, strong grille also evokes the presence and frontage of the cars from the inter-war era. The bold character lines that run along the sculpted flanks to the rear ensure the concept is planted firmly on the road. The large 22" wheels and cut-away bodywork offer exceptional ground clearance, while the concept's V12 engine delivers power through all four wheels.
A modern automotive brand must have strong core values and a broad range of abilities. The modern Lagonda will be the pre-eminent long-distance automobile, a vehicle that combines cosseting luxury with extreme functionality and technological innovation.
The Lagonda name has been an integral part of the Aston Martin story since 1947. The Aston Martin Lagonda Concept illustrates how the brand will once again stand together with Aston Martin as the perfect complement to modern performance. A Lagonda stands for functional elegance, performance, simplicity and comfort.
"Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package," says Dr Ulrich Bez. "An Aston Martin demands to be driven. A Lagonda demands a destination."
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