2010 Kia Ray Plug-In Hybrid Model

Kia Motors America (KMA) unveiled the Kia Ray Plug-in Hybrid concept at the 2010 Chicago Auto Show, advancing impetus of Kia Motors' global alternative fuel and power train research program, and its sub-brand coined "Eco Dynamics," to develop innovative fuel-stretching and emissions-cutting technologies. The most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the Eco Dynamics sub-brand will be identified with the Eco Dynamics badge. Recently, the Eco Dynamics sub-brand took a major step forward with the introduction of the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the gasoline Kia cee'd Hybrid and the twin-turbo diesel Kia Sorento Hybrid.


As the world looks for more well-organized vehicle designs that combine sophisticated and sleek lines with functionality and fuel economy, the Kia Ray concept is a bold new teamwork between design and engineering and imaginatively showcases a futuristic four-seat compact sedan based on the Kia Forte platform and demonstrates a potential plug-in hybrid vehicle configuration from Kia.


Designed with lightweight and recycled materials, as well as hexagonal roof-top solar cells embedded in the glass roof panel that power extra lighting or climate control systems, the Kia Ray is the fifth vehicle from the Irvine Calif.-based Kia Design Center America (KDCA) to be revealed in the last year. The latest design from KDCA follows award-winning Kia vehicles Soul, Forte, Forte Koup and the all-new 2011 Sorento CUV.